If you’re a business owner with a brick-and-mortar store, your ultimate goal is to get customers coming through the doors. Once they are in your store, they are likely to buy something or at least know where to return when they want one of your products.
If you have an online store, your goal is the same: to get as many visitors as possible clicking through your digital store with the hopes that some of them will buy something.
Read through this article to see for yourself the value of cheap web traffic when compared to other marketing methods for physical stores and online stores.
Here’s what we’re going to highlight in this article:
- Ways to get free and cheap web traffic
- The relative cost of marketing campaigns compared to paid web traffic plans
- Ways to monitor web traffic
- Ways of spotting fake web traffic
First, let’s compare the costs of running a physical store or office to that of running an online store.
The table below shows the average overhead costs for a small company with five employees renting 1,000 square feet of retail or office space for the first year, excluding payroll.
As you can see, the cost of running an online store is almost 200 times cheaper than the cost of operating a physical store.
What About Marketing Costs?
Whether your shopfront is a website or physical address, or a combination of the two, you’ll have to spend time and money on marketing.
Businesses spend, on average, between 10 to 20% of their entire budget on marketing, depending on the type of business and the industry.
More is spent on digital marketing than conventional marketing channels such as TV advertisements by businesses in the US.
US Total Media Ad Spending in 2020 (percent of marketing budget)
Depending on the industry, businesses spend anywhere between 1 – 5% of their total budget on advertising. That means if you have a budget of 10,000, the amount spent on marketing is between $100 and $500. A budget of $100,000 means $1,000 – $5,000 goes on advertising.
3 Sources of Free & Paid Web Traffic
Let’s highlight some economical ways to get good website traffic to you, which is relatively easy to do single-handedly or as a small team of marketers.
Even if you use one or a combination of free and paid marketing methods to increase your web traffic, you’ll have to devote a fair share of time and skills to them. The free techniques lack the automation you can enjoy with paid methods.
1. Website Search Engine Optimization (SEO)
Even if you don’t know much about internet marketing, you’re probably familiar with the term ‘SEO.’ Simply put, you improve the visibility of your website in the eyes of search engines by making sure your content is relevant to your target market.
SEO is a dynamic process. Consider it as part of your ongoing marketing campaign. It’s an investment of time and energy to continually produce content such as news, articles, and blog posts.
One part of SEO requires a little knowledge of HTML and how to put your market-specific keywords into the back end of your website for search engine spiders to read.
Improving your website’s SEO is a perfectly viable means of getting more web traffic. In fact, you should always make sure your website is search engine friendly as a foundation to all other aspects of your online marketing campaigns.
If you don’t have enough time or don’t want to write for your own blog, then pay someone to write for you. When the search engine bots see your website pumping out new content regularly, your search engine ranking will improve.
2. Get Popular on Social Media
Social media marketing is another channel in which you can invest as much or as little of your budget as you like. Social media platforms are a good source of organic web traffic because you can target specific groups and demographics.
The simple act of posting links to your website posts and pages, or allowing others to share your website content on their preferred social media platform, helps generate web traffic. Of course, your content has to be interesting to make people view or share it in the first place, which is why it’s essential to have a good SEO foundation before blasting social media.
Choose which social media platforms are the best to focus on depending on your niche.
Social media platforms popular with gamers include Reddit, Player.me, Steam, GreenManGaming, Anook; Discord, Youtube, and Twitch.
Social media platforms popular with executives include LinkedIn, Twitter, and Facebook.
Free Social Media Marketing
Building up a following on social media is similar to SEO efforts. It’s a gradual process that requires a lot of time and energy but can result in an increase in organic web traffic with a healthy conversion rate because you have targeted individuals that are interested in your products or services.
Paid Social Media Marketing
The fast track to getting more web traffic from social media is to pay for advertising on your chosen platform(s). The price varies greatly depending on the duration and strategic location of your campaign.
3. Email Marketing
Use email-marketing tools to stay in touch with potential customers and keep them up to date with newsletters and promotional offers.
Email marketing can be quite effective because, in return, you get web traffic directly to your website, which is the most valuable type of web traffic.
Building up a list of email subscribers takes a considerable amount of time, but it does give you a good return on your investment. From it, you get quality web traffic that has a potentially high conversion rate.
Free & Paid Email Marketing
First, you have to acquire email addresses through existing marketing and communications channels, and then you have to be sure subscribers are interested in receiving your emails.
When you have a list of email addresses, you can use any one of the many email marketing software packages available to create custom email templates and automatically send out emails in line with your marketing campaign schedule.
Be careful not to bombard people’s inboxes with your spam. If they don’t see value in your emails, your beautifully written marketing blurb goes straight in the trash.
Most email marketing software packages allow you to use them for free for a limited number of subscribers or a limited number of emails each month. Beyond that, you usually have to pay a monthly subscription fee, which can range from $10 – $40 per month.
Here’s a list of 11 email marketing tools:
- ActiveCampaign – Good for small businesses & enterprise
- Autopilot – Good for marketing automation
- ConvertKit – Good for bloggers
- Mailchimp – Good for small businesses & enterprise
- MailerLite – Good for personal projects
- Moonmail – Good for developers
- Moosend – Good for small agencies & non-profits
- Hubspot – Good for B2B service companies
- Omnisend – Good for eCommerce
- Rejoiner – Good for managed email marketing
- SendinBlue – Good for transactional emails
Buying Direct Web Traffic – What To Look For in A Web Traffic Plan
When you buy web traffic, you can decide on a plan that fits your budget. Here are some of the options available to you from one of the cheapest web traffic vendors, Maxvisits, which offers targeted web traffic plans for a variety of markets, including adult web traffic:
Number of visitors
You can buy web traffic in batches from a minimum of 10,000 visitors up to 400,000 visitors for any duration, from 1 to 30 days at a time.
Probably the most important aspect of buying web traffic is targeting your niche. As Maxvisits is one of the cheapest web traffic vendors, you’re allowed to target one out of more than 120 niches – from Antiques to Real Estate and Weddings. Other, more expensive web traffic plans may offer more niche choices.
Choose the geographical location from which you want to bring visitors to your site. Maxvisist offers you the choice of US only web traffic or worldwide web traffic. Your choice depends on how accessible your products and services are to people in other locations. Or you might want to target an untapped market in a different area.
Make Sure You Buy Human Web Traffic
Web traffic generators that provide you with 100% real human visitors are safe to use as part of your overall internet marketing campaign.
Be wary of web traffic plans which promise tens of thousands of visitors at very cheap rates. When you pay peanut rates, you’re likely to be buying fake (non-human) web traffic.
Non-human web traffic is bot traffic. Bots can’t make decisions to buy things from you or generate any kind of return on investment. So if your web traffic isn’t human, you’re wasting your money, and you risk degrading your website’s authority and ranking.
Monitor Your Web Traffic for Human Activity
When you buy website traffic, you have to monitor the influx of visitors to determine whether the visitors you’re paying for are human or bot traffic.
All three of these trackers work fine with web traffic generators. However, Alexa’s traffic monitoring tool is expensive, so we recommend it only for huge websites that already receive a tremendous amount of web traffic.
We don’t recommend using third-party scripts such as AWStats or Google Analytics as they are likely to mix up the results of traffic received from generators and other organic sources so your results won’t appear to be accurate.
How to Spot Bot Traffic
Most bots sent out instead of real human web traffic leave tell-tale signs that can help analysts identify fake web traffic. Here are five bot behaviour traits to look for:
- A sudden spike in page views usually means your web traffic is an influx of bots unless something on your website has gone viral organically.
- A sudden rise in bounce rate means much of your web traffic is bots that are ‘clicking’ on a landing page and leaving without any other interaction.
- Unusual session duration means visitors are going through your website’s pages either too slowly or too quickly to be real web traffic. Real visitors usually hang about and have a read through your content, from which an average session duration can be calculated. Sudden rises and falls in the average session duration is a sign of artificially generated visitors, especially when visitors are clicking through your pages faster than humanly possible.
- Junk conversions is a surge in conversions, which would usually be promising leads if they were real humans wanting more information about your products and services. Bots can fill in contact forms and create fake (junk) subscriber accounts with irrelevant email addresses and contact details. Often they are bots trying to sell things to you rather than wanting to buy from you.
- A surge in traffic from a single location or region can mean that bot traffic has been sent out from a bot farm.
Comparing the Cost of Marketing Campaigns to Web Traffic Plans
We saw earlier that paying for web traffic through online marketing campaigns can cost thousands of dollars a year – and you’re not guaranteed an actual number of visitors. In comparison, here are the prices for web traffic plans from Maxvisits.
In summary, buying web traffic to have visitors go directly to your website is much cheaper than any other internet marketing campaign to get human web traffic to your website!