Buying website traffic is a great way to boost sales and rankings for your website. Before you take that step though, you need to ensure that everything is in order. Here’s what to check before buying website traffic.
1. Optimized Sales Copy
The sales copy works as a kind of sales presentation. It should make the landing page quickly grab attention. You only have a few seconds to do it as people can leave a website as quickly as they enter one. Make sure your website has something that convinces readers to go ahead with the desired action or become buyers. The headline is a great place to start, since this is the first thing anyone sees when opening a website.
2. Social Share Buttons are Ready
Before you get people going to your blog, you should ensure it has the right social media buttons in place. The two most popular platforms are Facebook and Twitter, but you can have buttons for other social networks like Pinterest and Instagram as well. It’s vital that you place the buttons properly. Placement of these buttons can affect their click-through rate. A hovering sidebar looks cool, but it’s inconvenient and doesn’t work on mobile devices.
3. The Sidebar and Widgets are Optimized
The thing that most people see after reading content is the side bar and any widgets on there. It’s usually where banner ads go. Any ads there should be related to your content and products. You wouldn’t want to have ads for mature content if you sell children’s products. Make the best of this space and clear away any unnecessary widgets that make the website take longer to load.
4. Optimize the Web Design
The design of your website is important for encouraging conversions. The right design and color choice can appeal to the psychological behavior of a visitor. Visitors are going to judge a website by its design and presentation. Taking a simple approach does wonders for sales and conversion and keeps visitors happy.
5. Tweak the Ads
If you are going to promote things with ads, then you have to ensure that the ads are properly placed. Replace any ads that don’t work any longer with new ones. Check to see whether the banner ads are still working and switch up the design every so often to optimize results.
6. Ensure Every Link Works
The internal links on your website are a digital bridge that connect a user from one part of your website to another. External links are channels that send users to another website that you link to. You should ensure that all the links on your website, whether internal or external, are working properly.
7. Update the About Page
The “About” page is one of the most overlooked pages on a website. People don’t understand how important they can be. This page reassures readers that you are professional and can be trusted. Be sure to use it to tell your visitors about your business, what you do, and the people you work with. This helps promote a sense of trust, and trust leads to conversions.
8. Identify the Landing Page
Identifying the landing page is another important task. Choose the ideal landing page to send the traffic to. It doesn’t have to be the home page or sales page either. If you have some special seasonal merchandise – such as toys on the run up to Christmas – then you should make that the landing page for bought traffic.
9. Ensure all Disclaimers and ToS are Available and Up-to-Date
You need to ensure that all the disclaimers and necessary Terms of Service are in place before buying traffic. This is for legal reasons, as well as the many rules attached to a number of affiliate programs. Affiliates must always declare that they receive commissions and/or incentives for sales made through their site.
10. The Website Looks Good on Mobile
More people are using their mobile devices to access websites these days. That means your website has to look good on mobile phones and tablets. If it doesn’t work properly for them, mobile users will simply exit your site and find one that does. Make sure that your website looks good and loads smoothly on mobile as well as desktop.
Every website is created differently. What works for one website might not work for another. This isn’t everything that you might want to check over, but it does give you a good place to start if you want to get the most out of the traffic you buy.