Can you tell the difference between good and bad quality web traffic?
If you’re getting loads of web traffic but none of your visitors are converting, you’re probably getting mostly bad web traffic. Read this rough guide to the difference between good and bad web traffic so you can ensure you get only high-quality web traffic to your website.
Also, learn how to get good web traffic for free and get better results when you buy web traffic.
It might seem odd that web traffic is anything other than people sitting in front of computer screens and mobile devices but it’s estimated that almost 40% of the world’s web traffic is artificially generated by web crawlers and bots.
That isn’t really a problem. Most of the bots and crawlers are doing useful jobs to improve our browsing experience but about 20% of that bot traffic is malicious.
Good and Bad Web Traffic Bots
IM & IRC bots are known as ‘chatterbots’ because they communicate with other users of Internet-based services via instant messaging (IM) and Internet Relay Chat (IRC). We ‘see’ these bots when we use platforms such as Facebook and Twitter. You can ask them questions and get a response. They also perform tasks to convey updates for things like weather reports, currency exchange rates, and sports scores.
Social bots are algorithms that connect users on social networks. Some of them carry out repetitive tasks to connect users to the network. There are many social bots that perform more varied functions such as chatbots, which mimic human behaviour, conversing with users.
Google Assistant and Siri are examples of helpful social bots.
Commercial bots are types of chatbots that make automated trading transactions as well as behaving like humans. They are used by large commercial online operations but almost anyone can develop their own bot on an open source bot-building platform.
Malicious bots are the ones responsible for denial-of-service attacks, click fraud, and spamming large amounts of unwanted content on the Internet. They are viruses and worms. They harvest email addresses, flood inboxes, steal (‘scrape’) proprietary content and consume bandwidth; clogging up real user connections.
More than 90% of websites have reportedly experienced a bot attack.
Bad Quality Web Traffic
Web traffic created by malicious bots is, of course, bad web traffic. They are hyperactive zombies crowding almost every nook and cranny of the Internet. The problem is, bots can do almost anything that a human user can do, except they do it quicker than humanly possible.
This means malicious bots can book all the good seats for a concert before real people have a chance, disrupt social media forums and take the place of human players in multiplayer role-playing games.
Sent out from bot farms, the zombie crawlers can also click on ads or increase views. This is no secret. Search engines are continuously developing ways to spot the difference between real human web traffic and bad bots pretending to be human.
Advertisers, too, want to make sure they are not paying for ads that are ‘seen’ only by non-human bots so they are diligent in filtering the good from the bad web traffic.
So when a significant amount of web traffic is bot traffic which isn’t actually converting into the type of interactions you really want from real people online, your website can be easily bloated with low quality web traffic that doesn’t help you in any way. This doesn’t look good in the eyes of analytical software and can be detrimental to search engine rankings.
Your Guide to Getting Good Quality Web Traffic
Now that we’ve established the difference between bad quality web traffic and good quality web traffic, including good bots, here’s a guide on how to attract more high quality web traffic to your website, as well as feeding the good web bots so they can help more human traffic find your website.
What is the best quality website traffic?
Real human visitors that favour your website’s products or services are the best sort of website traffic. They stick around and are more likely to convert.
How do you know if you’re getting good quality web traffic?
You know that your website is receiving good quality website traffic when you see an improvement in the conversion rate on your site.
Free & Cheap Ways to Get Good Quality Web Traffic
By focusing your efforts on serving your target audience, you can attract good quality web traffic and build a foundation for the long-term success of your website.
Bringing more quality visitors to your website has the added benefit of improving your credibility with search engines, which in turn improves your search engine ranking – attracting more organic web traffic. The best type of traffic you can drive to your website..
Here are some ways you can attract real website traffic for free.
Flesh out your website’s content with a blog
Regularly adding new content helps increase awareness of your site and attract more good quality web traffic.
Blogging is a good way to do this. With the persona of your potential client in mind, you can often create content that will draw them to your site, and keep them there.
Most successful websites try to post fresh content at least once a week to drive real human traffic to their site.
Post links and engage on social media
After writing content on your website, post links to your posts on social media networks such as Twitter, Facebook, LinkedIn, and Instagram.
Engage with people that comment on your social media posts by writing replies and responses to their comments. This way you can encourage those commenters to click a link to your website or a particular page – an FAQ page, for example.
Target long-tail keywords
Long-tail keywords are phrases of keywords that are very specific to your niche. They are usually phrases that are 4-6 words long. Create content that is centred around specific long-tail keywords which precisely describe your products or services.
List your website on online directories
Seek out free online directories and review sites to add your own listing. For most of these sites, your profile will have a link to your website, so refreshing these postings and getting positive audits can help attract more good quality (human) web traffic.
Ranking higher in search engines will lead visitors you can convert to your website. You can rank higher on search engines by gaining quality backlinks. The search engines will pick up on these backlinks and take it to mean that your website is a trusted source of information for any longing for what you’re selling.
Start guest blogging
Securing a guest post on a reputable site can increase web traffic to your website. For that, you need to find a site that would be a good fit for your company, draft a blog post, and then write a pitch.
Guest posting can also help to add more variety to your content by generating backlinks, and show your visitors you are active in your field.
The Best Way to Buy Quality (Human) Web Traffic
Buying good quality web traffic is safe as long as your website provides something genuinely interesting or useful to your visitors. Most, if not all, of the big news outlets buy web traffic as part of their marketing strategy, but in return, they give those visitors a good read.
So in those circumstances, you should see a return on your investment in buying web traffic in the form of conversions. Otherwise, it’s pointless buying huge volumes of web traffic if none of the visitors are interested in the products you sell.
Here’s an example of how a company with a website can benefit from buying web traffic.
From the above description of Madison 4×4 Enthusiast, we can narrow down the target market for the type of visitors that should be interested in the type of products the company sells.
So here are the elements we can focus on for both organic SEO and when buying web traffic from maxvisits.com, which gives web traffic buyers options to buy cheap, medium-quality web traffic, adult web traffic or high-quality web traffic.
Buy web traffic for your niche
Broadly speaking the niche comes under Autos, which is a niche you can select when buying web traffic. However, the real target audience is four-wheel drive enthusiasts. Targeting this niche within the Auto niche comes down to the Search engine optimization (SEO) you do on your website with those long-tail keywords we discussed earlier.
Geo-Targeted Web Traffic
You can choose to buy US cheap traffic or GEO-targeted web traffic if you want to attract web traffic from other countries.
As our imaginary car accessory company is based in the state of Virginia and targets customers in that state, we’d be better off targeting web traffic by County, State, and city, which you can do with the Web Traffic Wizard on maxvisits.com.
When you use the Traffic Wizard on maxvisits.com to order website traffic from Maxvisits you can specify the time you want to target your visitors, which is handy for targeting web traffic in a specific time zone. You can also filter out known malicious bots with the wizard.
When buying web traffic from Maxvisits you can target visitors in 60 countries and 400 niches with plans starting from US$11.98 for between 1 and 30 days at a time.
For a few dollars more you can buy high-quality web traffic and be more specific about the location you wish to target your visitors.
Buy Web traffic strategically
Spread out your web traffic purchases over several weeks for a more organic flow of visitors; rather than a sudden surge over just a few days. Doing so gives you more time to monitor the progress with analytical tools made available to Maxvisits customers. There are also many free analytical tools online you can use to monitor web traffic arriving at your website.
Try starting with a plan for between 5,000 and 10,000 visitors spread over a few weeks. Monitor your visitor statistics closely and see whether you need to make any changes to your website content, keywords and landing pages to improve SEO and click through rates.