You’ve likely heard that getting more traffic to your site will increase sales. It’s a little more complicated than that. Having more traffic definitely increases the potential to get more sales. Getting people through the door is one thing, but getting them to make a purchase is another thing entirely. Are you selling things they want? Have you presented them in a professional and organized fashion? If so, then you’re doing well and are on track to get more sales from more traffic. To really take things to the next level though, there are some fundamental strategies that should be kept in mind to boost conversion.

You Need the Right Visitors

If you sold shoes through your e-commerce shop, then you would want to get visitors that were interested in purchasing shoes, no? It can be difficult to position your website for the “buyers” market, but things are much easier if you aim to get the right people to your site at the right time. It’s like fishing for a certain kind of fish. You’d want to know where these fish can be found before you set sail so you get what you want.

When you choose to buy website traffic through us we do more than just give you great quality traffic. We allow you to customize the order to get traffic that suits your needs. We have over 400 different categories to choose from, which should give you more than enough choice to get the best traffic for you. From fashion and computers to pets and wrestling, you’re sure to find the right category for your website. We also offer adult traffic and traffic from certain states.

Understand the Shopper’s Mindset

The average customer typically undergoes three stages of buying. It all starts with planning. They plan what they want to buy, what brand to get, their budget for the purchase, etc. the second stage is comparing different products, finding deals and bargains, and reading reviews. The third and final stage of the purchasing process is, well, the purchase. Can you see where the opportunities lie in this process? Between the second and third stage is the best chance to secure a conversion. One survey showed that 67% of people who don’t make a purchase when visiting a website for the first time ultimately make the purchase in the end.

There are tools you can take advantage of to convince shoppers to come back to your store and make their inevitable purchase with you, including abandoned cart emails and exit popups. Exit popups are sort of a list-ditch effort to convince a customer to come back and complete their purchase. Give them a good coupon before they close your site and you may be able to convince them to make the purchase after all.

An abandoned cart email is a gentle reminder to a customer that they have items in their cart that they didn’t purchase. Timing is important for these emails. If you send them too soon you could be a nuisance, but if you send them too late the customer may have already made a purchase with a competitor.

As well as these tools for increasing conversions, here are a few other things to keep in mind;

The difference between the average e-commerce store and the successful one is knowledge. Get the information you need and stay ahead of the curve and your business will be on the right track to success.


Sunday, April 21, 2019

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