Our Keyword targeted traffic is delivered through our 100% self-serve advertising platform (XML Adcenter). The ad platform allows you to create your ads, choose when they begin, edit them, and stop or start them whenever you want.
The traffic is provided through real time bidding (RTB), which means it’s by auction. Pricing will vary based on the keywords, targeting, and demand.
Using a number of XML feeds, our self-serve platform can serve your ad on over 100,000 publisher websites. The ads can be text, image, or flash. You only pay for when someone clicks on your ads, and using zero click fraud technology, you will only receive clicks from real people.
Targeting options include: keyword, time of day, country, state, city, region, device, OS, and browser. You can also block poor performing sources, to optimize your campaigns and increase your ROI (return on investment).
Unlike our other traffic types, the traffic from our XML Adcenter can work well for clients looking for converting traffic and / or 100% clean click through traffic to increase their websites’ revenue.
Our self-serve advertising platform gives you full control over your advertisements. After your purchase, you will be sent a PDF explaining how to create and manage your campaigns.The Platform uses XML feeds to serve the ads you created on the publisher websites in our network, based on your targeting options.
The bid price varies greatly depending on the targeting options and keywords you choose. We recommend for US traffic with keyword targeting to begin with a bid of $0.20. For Run of Network (RON), a bid of $0.05 may work. If you see your ad is getting no click throughs, then you would need to increase it. If you are getting enough, you could try decreasing it.Please note, since the system is based on real time bidding (RTB), the bid price required to get traction on your ads can change, depending on how many other people are bidding on the same targeting as you.
If you have a question that isn't covered in FAQ, feel free to contact us.